CIPR response to Inconvenient PR Truth campaign

The following is from a statement from the CIPR issued on 4/2/10.
CIPR President Jay O’Connor responds to the Inconvenient PR Truth campaign.
“There is value in the conversation Adam and his team have started and there is also something to be gained from looking at the factors behind poor targeting of media, including issues such as [...]

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Time to address waste?

The following article was also published on 3/2/10 on Journalism.co.uk here.
The An Inconvenient PR Truth campaign has generated a considerable amount of debate about the issue of irrelevant press release emails or PR spam.
What prompted this campaign? Critics have called it a stunt, but as a small business RealWire was taking far too big a [...]

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