Second irrelevant press release email survey data

A few months ago we asked for responses to a more detailed survey about irrelevant press release emails to follow up the surveys that were carried out at the end of 2009. Despite a number of people’s best efforts to encourage responses unfortunately only 43 recipients completed the survey. The small sample means that these [...]

Inconvenient PR Truth Second Survey Launched – Please Help

After the great deal of conversation last month we have been a little quiet on the communications front, but we have been busy putting together the survey for our next round of research into the issue of irrelevant press release emails aka “PR Spam”.
We have gathered input from a number of sources in the community [...]

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PR pollution: a personal perspective

Post by Stephen Waddington of Speed Communications
Journalists’ complaints about PRs are the same in 2010 as they were in the early 90s when I started my career as a reporter on a trade magazine.
We used to receive 400 to 500 press releases a week by fax and post.  90 per cent were complete bollocks. Nine [...]

Enough is enough

In the words of Donna Summer and Barbara Streisand, enough is enough.
For too long now the same topic has come up over and over again – why can’t the PR industry ensure that the press releases it sends only go (in the main) to recipients to whom they are relevant? This probably doesn’t apply to [...]

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