5/2/10 Update read an overview of the campaign and the outcomes of the debate here and how it is being taken forward here.
1.7 billion irrelevant press release emails estimated to be received in total each year by UK and US Journalists alone
78% of press release emails are received by Recipients to whom they are irrelevant
55% of Recipients have taken action to block a sender of news
These are just some of the findings from our survey carried out into the extent of the problem of PR irrelevance in November and December 2009. The full results can be found in the report below. A copy of the report is available for download here
[...] has today launched a campaign ‘An Inconvenient PR Truth’. Their research shows the huge amount of poorly targeted press releases hitting the inboxes of [...]
[...] This post was mentioned on Twitter by martinbrindley, DMG Europe. DMG Europe said: DMG Europe is Backing the Inconvenient PR Truth campaign http://bt.io/EHSg [...]
[...] deep in a slide deck supporting the campaign was a slide about the way journalists prefer to receive “press release emails” (a term [...]
[...] - Watch a powerful video argument to reduce online PR pollution, based on the results of our research; [...]