The Chartered Institute of Public Relations (CIPR), Public Relations Consultants Association (PRCA), Investor Relations Society (IRS) and the National Union of Journalists (NUJ) have today collectively announced the launch of a “Media Spamming Charter“.
The charter which is in response, in part, to the Inconvenient PR Truth campaign and represents the outcome of the roundtable session [...]
A few months ago we asked for responses to a more detailed survey about irrelevant press release emails to follow up the surveys that were carried out at the end of 2009. Despite a number of people’s best efforts to encourage responses unfortunately only 43 recipients completed the survey. The small sample means that these [...]
After the great deal of conversation last month we have been a little quiet on the communications front, but we have been busy putting together the survey for our next round of research into the issue of irrelevant press release emails aka “PR Spam”.
We have gathered input from a number of sources in the community [...]
The following are articles, blog posts, tweets etc that are related to the campaign. It isn’t an exhaustive list, for instance non English language coverage is not yet represented, however it should serve to give a good overview of the debate for anyone who wants to review the opinions shared by the community to date.
The following is from a statement from the CIPR issued on 4/2/10.
CIPR President Jay O’Connor responds to the Inconvenient PR Truth campaign.
“There is value in the conversation Adam and his team have started and there is also something to be gained from looking at the factors behind poor targeting of media, including issues such as [...]
The following article was also published on 3/2/10 on Journalism.co.uk here.
The An Inconvenient PR Truth campaign has generated a considerable amount of debate about the issue of irrelevant press release emails or PR spam.
What prompted this campaign? Critics have called it a stunt, but as a small business RealWire was taking far too big a [...]
Stuart Bruce says that the combination of media databases and inexperienced PR executives are the root cause of PR spam.
“While I applaud [the inconvenient PR truth] initiative, I’m not totally convinced about either the approach or if it will work. It also fails to mention the elephant in the room – [...]
Having listened intently to the ensuing debate since yesterday morning, it seems to me that there is a real desire to have this discussion and some fantastic points, suggestions and comments are being made. However in constructing the campaign we appear to have put up a barrier for some in the form of some of [...]
Post by Stephen Waddington of Speed Communications
Journalists’ complaints about PRs are the same in 2010 as they were in the early 90s when I started my career as a reporter on a trade magazine.
We used to receive 400 to 500 press releases a week by fax and post. 90 per cent were complete bollocks. Nine [...]
Mark Borkowski on the An Inconvenient PR Truth campaign:
“PR spam is as contagious as chlamydia and has the same effect; it can cause sterility in the people infected. The only difference is that everyone in the PR world’s passed on a spam infection at some point, accidentally or not.
The best prophylactic is intelligence and [...]