The Chartered Institute of Public Relations  (CIPR), Public Relations Consultants Association (PRCA), Investor Relations Society (IRS) and the National Union of Journalists (NUJ) have today collectively announced the launch of a “Media Spamming Charter“.

The charter which is in response, in part, to the Inconvenient PR Truth campaign and represents the outcome of the roundtable session hosted by the CIPR this summer. The charter covers guidelines for best practice in three areas – Research and Planning, Relevance and Reputation.

The full announcement can be read here.