The following is from a statement from the CIPR issued on 4/2/10.
CIPR President Jay O’Connor responds to the Inconvenient PR Truth campaign.
“There is value in the conversation Adam and his team have started and there is also something to be gained from looking at the factors behind poor targeting of media, including issues such as client expectations and systems of measurement.
“We would be happy to host a working session with practitioners, media, bloggers and the campaign founders to develop guidelines for practitioners, to complement our current Code of Conduct and the training courses on dealing with and pitching to media. The guidelines should be something practitioners and the media craft together with the goal of encouraging best practice – and we should get the input of those who do do it well – there are many practitioners who engage exceptionally well with those they wish to influence.”
The campaign is delighted that the CIPR want to take the issues raised in the debate forward and will be very happy to participate in the session/s suggested. The PRCA have also stated they are in favour of the initiative and we hope that they will participate in the suggested way forward from the CIPR.
In the meantime we will still be seeking to carry out more research into the issue as indicated in the report and any assistance would be welcomed.