Response to the campaign – links to posts and conversation

The following are articles, blog posts, tweets etc that are related to the campaign. It isn’t an exhaustive list, for instance non English language coverage is not yet represented, however it should serve to give a good overview of the debate for anyone who wants to review the opinions shared by the community to date.
As [...]

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CIPR response to Inconvenient PR Truth campaign

The following is from a statement from the CIPR issued on 4/2/10.
CIPR President Jay O’Connor responds to the Inconvenient PR Truth campaign.
“There is value in the conversation Adam and his team have started and there is also something to be gained from looking at the factors behind poor targeting of media, including issues such as [...]

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Time to address waste?

The following article was also published on 3/2/10 on here.
The An Inconvenient PR Truth campaign has generated a considerable amount of debate about the issue of irrelevant press release emails or PR spam.
What prompted this campaign? Critics have called it a stunt, but as a small business RealWire was taking far too big a [...]

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Media databases promote mechanical networks

Stuart Bruce says that the combination of media databases and inexperienced PR executives are the root cause of PR spam.
“While I applaud [the inconvenient PR truth] initiative, I’m not totally convinced about either the approach or if it will work. It also fails to mention the elephant in the room – [...]


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